Get Credible: The Role of Earned Media in Inbound Strategy discusses:
• The impact of earned media on website traffic
• Full funnel optimization, from PR to blogging to social
• Tips for brands to generate more earned media and more inbound traffic
While branded content and blogs serve as a good starting point in the buyer’s journey, studies have shown that the most valuable content pieces are earned. Credible, reliable content written by third party sources builds strong consumer trust. Think about all the moving pieces from a holistic perspective, looking at each strategy as a piece of the content machine with a fixed outcome in mind.
Christopher Penn, Vice President, Marketing Technology, Shift Communications