LOS ANGELES, July 22, 2016 /PRNewswire/ — Gigastone the Leading Global Mobile Technology Accessory Brand today announced that it has segmented its range of memory products into three distinct categories, Classic, Prime and Professional to meet consumer expectations and streamline the buying process.
After researching consumer behavior, it was identified that many average end-user customers have limited deep technical knowledge. This can lead to uneducated purchasing decision as many consumers are inclined to purchase memory based only on capacity and price. Harold Katz, Gigastone CMO elaborated, “Our world-class memory products have been categorized into Classic, Prime and Professional relative to their individual performance. In addition, each product has an associated specification sheet presenting the ideal usage for each product.” He went on to say, “If a consumer needs Micro SD memory to do rapid-fire photo and wants to take at least 3500 photos per session. It is self explanatory that their choice should be the Professional Range, with at least 32GB of memory. Buying the correct Gigastone product is streamlined and helps ensure happy customers.”
Each of the range’s packaging is easily identified by either Gold for Professional, Silver for Prime and White for Classic. Michel Hassan, Gigastone President reiterated, “At a glance, consumers can visibly see from the packaging that they are purchasing the appropriate product for their specific application. We have dummied things down so we deliver additional value to both our distributors and their customers.”
Mr. Hassan elaborated by saying, “we are best known in the industry for our extreme focus on the customer and our close relationships with our distributors. The input gleaned from these relationships translate into changes that benefit the consumer and all our distribution partners.”
The new packaging has been applied to all Gigastone generic products and will be applied to all future memory products.
Gigastone is the leading global mobile accessory brand, specializing in state-of-the-art, high-end mobile peripherals and technology. For two decades, Gigastone has been distributing technology to all the major big-box stores and e-tailers. Gigastone has leveraged its engineering, manufacturing and quality control skills to drive world-class production and deliver quality products. A uniquely positioned company, poised to continue to grow and maintain its leadership in the fast paced consumer electronics space.
Gigastone currently has eight major offices around the globe; USA, Toronto, Taiwan, Japan, Korea, France, Brazil and China, with distributors in Asia, the Americas, and Europe. Notable distributors include Walmart, Costco, Target, Best Buy, Amazon, Guo Mei, JD.com, E-Mart and The Source. Gigastone continues to launch world-class mobile peripherals, constantly diversifying its product range to meet consumer demand. Customer focus is the key to ongoing Gigastone global success.
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