Other

Global Direct Marketing Services – Procurement Market Intelligence Report 2017-2021 – Research and Markets

DUBLIN–()–Research and Markets has announced the addition of the “Global Direct Marketing Services – Procurement Market Intelligence Report 2017-2021” report to their offering.

The procurement specialist forecast the global direct marketing services market to grow at a CAGR of 4.5% during the period 2017-2021.

The report, Global Direct Marketing Services 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Commenting on the report, a procurement specialist from the team said: Recent studies reveal that the response rates generated from direct mail campaigns outperformed digital channel response rates by approximately 500%-600%. Direct marketing channels have a very high response rate as marketers can easily curate content for a defined target segment, which results in an accurate ROI.

Further, the report states that passing the spam filter and reaching the primary inbox is one of the biggest challenges of e-mail marketing. This is because agencies use mass mailing strategies, which most customers tend to block and thereby generate a very low response rate.

Key suppliers

– Wunderman

– Epsilon

– Ogilvyone Worldwide

– Experian

– Rapp Worldwide

Market drivers

– Integration of direct marketing with digital channels

Market challenges

– Deliverability issues in e-mail marketing

Market Insights

– Category Spend Analysis

– Demand-Supply Shifts

– Key Market Developments

– Key Category Growth Drivers

– Major Category Growth Constraints

– Procurement Best Practices

– History of Innovation

– Key Current Innovations

– Major Regulatory Frameworks

– Strategic Sustainability Practices

– SWOT Analysis

– PESTLE Analysis

Supply Market Insights

– Supplier Operational Capability Matrix

– Supplier Functional Capability Matrix

– Key Clients

– Supplier Cost Breakup

– Supplier Positioning Matrix

– Supplier Selection Criteria

Pricing Insights

– Pricing Models Snapshot

– Pricing Models – Pros and Cons

– Indicative Billing Rates

– Category Negotiation Strategies

For more information about this report visit http://www.researchandmarkets.com/research/996tlc/global_direct

To Top