Second year students Lianna Haywood, Kate Murek and Donald Ng have recently won a video contest conducted by VeeLoop. As a part of their pre-launch community outreach, VeeLoop worked with the BA (Hons) Advertising and Public Relations course to help students develop their pitching skills and get real-world experience in London’s booming start-up sector.
The contest was designed for students taking the Emerging Technology module, which covers communications challenges unique to start-up businesses, along with the latest trends in ad tech and communications. Kristin Brewe, Course Leader of BA (Hons) Advertising and Public Relations commented, “As the Career University, it’s really important that students develop entrepreneurial thinking, and there’s no better way to do that in class than by working directly with dynamic start-ups like VeeLoop. Being located in London, Britain’s start-up hub, is fantastic for our course.”
Ealing-based start-up VeeLoop helps facilitate safe online shopping for teens and keeps parents in the loop with their online payment approval system. VeeLoop founder Randa Bennett was keen to see what UWL students and their peers had to say about the new offering. She stated, “We were delighted to see how students envisioned our proposition through the contest. Giving back is an important part of who we are as a company.”
The students found that the experience enhanced their understanding of professional practice, while also being enjoyable. Kate Murek, a BA (Hons) Advertising and Public Relations student, explained, “One of the best things about the Advertising and PR course is the opportunity to work on live competition briefs. It was fun to see the response we got to our VeeLoop video.”
Kristin stated, “VeeLoop represents the best of business today: innovation and inspiration. It’s great to see an Ealing-based company that’s so committed to providing great experiences for young people.” Lianna Haywood studying BA (Hons) Media and Communications perhaps summed the experience even better, adding, “Being able to see how some of the principles of communications come to life in real projects is exciting. Not to mention, as one of my followers said, ‘VeeLoop is cool.”