Education

CLASS OF 2017: Marketing graduate's career is blooming

Everything is coming up roses for Hannah Javid, who graduates with a First in Marketing from De Montfort University Leicester (DMU) today.
Not only did the 22-year-old receive a graduate job offer during her placement year but she has also just accepted a customer insight analyst role with worldwide flower delivery network Interflora.

“I’m thrilled to be offered it and very excited to start,” she said.
It is the chance to work on the client side and having more input into strategy that attracted Hannah to the newly created role in Sleaford, Lincolnshire, where duties will include managing a database agency, competitor monitoring, analysis and more.
Hannah is currently working for Leicester customer marketing agency GI Insight, having accepted the post while on placement.
“It was amazing not having to apply for jobs in my final year,” she said.
“I worked with loyalty scheme data, reporting and campaign selections to do analysis and customer profiling. The experience helped in terms of organisation and dedication in my final year and brought everything I’d learned into context.”
Bristol-born Hannah continued to work on projects for GI Insight during her fourth year at university and will be there until September.
Both roles draw on Hannah’s marketing skills – although this wasn’t her first choice subject when she applied to DMU.
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“I chose Business Management and Economics as I enjoyed business studies and maths at school but I liked the marketing modules the most so swapped degree in my second year,” said Hannah.
Working on “innovative modules” such as live briefs was Hannah’s highlight course-wise, and she also took on a host of extracurricular commitments – head of marketing for the Start-Up DMU business society, Brand Ambassador and School Representative for the Faculty of Business and Law.
Hannah said: “In terms of feeling ready for a job, being busy all the time in my final year helped keep up momentum from placement.
“These roles have also given me confidence in communicating with people at senior level.”
Hannah in Central Park, New York, during a #DMUglobal trip
Hannah also benefited from three international experiences with #DMUglobal, visiting China, New York and Copenhagen.
Recommending prospective students “make the most of the opportunities on offer”, she said: “We learned about advertising in Times Square and visited the Bank of Denmark and Carlsberg in Copenhagen.
“I made loads of friends and got to know people on my course better, which helped with group activities.”
Hannah also received a final-year financial boost courtesy of DMU’s Employability Award. She added: “I used mine to pay the £100 to take the IDM Certificate in Direct and Digital Marketing exam, an optional extra of the course that will add something extra to my CV.”
Posted on Wednesday 19th July 2017

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