Global Sports Nutrition Market – High Demand for Protein Supplements to Boost Growth| Technavio

LONDON–()–The latest market research report by Technavio
on the global
sports nutrition market
predicts a CAGR of around 9% during
the period 2017-2021.

The report segments the global sports nutrition market by product
(sports protein powder, sports protein RTD, non-protein products, and
sports protein bars), and by geography (the Americas, EMEA, and APAC).
It provides a detailed illustration of the major factors influencing the
market, including drivers, opportunities, trends, and industry-specific

Here are some key findings of the global sports nutrition market,
according to Technavio
and beverage

  • Growing demand from non-traditional users: a major market driver
  • In 2016, the sports protein powder segment dominated the market by
    occupying almost 65% share
  • The Americas dominated the global sports nutrition market with over
    47% share in 2016
  • Atlantic Multipower UK, ProAction, Weider Global Nutrition, CLIF Bar &
    Company, and Glanbia are the leading players in the market

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Growing demand from non-traditional users: a major market driver

Growing demand from non-traditional users is one of the major factors
driving the global sports
nutrition market
. Traditionally, sports nutrition products were
purchased particularly by traditional users, such as athletes and
bodybuilders, and the primary consumers were gym enthusiasts and
individuals from millennials consumer group (those aged 20-34). However,
currently, such products are penetrating the moderate and mainstream
consumer base as well.

According to Manjunath Reddy, a lead analyst at Technavio for research
on food,
“With growing focus on a healthy lifestyle, consumers are choosing
products that promise additional benefits. This has significantly
propelled the global sports nutrition market among health-conscious
consumers. Vegans and elderly consumers are also choosing sports
nutrition products to fulfill their dietary protein needs. Another
factor fueling the market is the increasing awareness about the benefits
of sports nutrition products.”

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Americas: largest sports nutrition market

Technavio researchers anticipate high growth for the global sports
nutrition market in the Americas due to inclination toward healthy
eating, growing number of health clubs, and rising demand for
meal-replacement powders. In recent years, the rising occurrences of
lifestyle diseases are making consumers health conscious and focused
toward healthy eating. This trend is more prevalent among the younger
population. In addition, the growing number of fitness centers indicate
the increasing attention on fitness. Such a scenario is favorable for
the sports
nutrition market
as the trainers and nutritionists in such centers
suggest various sports nutrition products to consumers based on their
personal requirement.

Competitive vendor landscape

The global sports nutrition market is highly competitive due to the
presence of various regional and international players. Owing to the
increasing demand for these products, manufacturers compete in terms of
various parameters such as new product launches, product line
extensions, price, marketing activities, and geographical expansion. The
key players in the global sports nutrition market include Atlantic
Multipower UK, ProAction, Weider Global Nutrition, CLIF Bar & Company,
and Glanbia.

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sports nutrition market
report free of cost

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