NEW YORK–(BUSINESS WIRE)–Continuing its growth momentum, the Univision Network finished February2017 Sweeps as the No. 1 Spanish-language network during primetime,out-delivering its closest competitor by double-digit margins amongTotal Viewers 2+ (+34% adv.), Adults 18-49 (+21% adv.) and Adults 18-34(+15% adv.). During the February 2017 Sweeps period, Univision averaged1.9 million Total Viewers 2+, 857,000 Adults 18-49 and 382,000 Adults18-34 in primetime with audience growth over the November 2016 sweepswhile its closest Spanish-language network competitor reported audiencedeclines. Univision also outperformed its closest Spanish-languagenetwork competitor on three out of the four weeknight primetime hours bydouble-digit margins among Total Viewers 2+, Adults 18-49 and Adults18-34.
“In the last four months, we have introduced new authentic and relatablestories on Univision that reflect what our viewers seek,” said LourdesDiaz, president of Entertainment, Univision Communications Inc. “Thesestrong February Sweeps results, in addition to outperforming all otherSpanish-language networks season-to-date, are proof that theimplementation of our new programming strategy is delivering greatsuccess and garnering great engagement with today’s Hispanic America.”
Driving the audience growth is Univision’s new primetime programmingstrategy consisting of bio-series, talent competitions and compellingdramas such as, “Vino El Amor” (9:00 p.m.) and “El Color De La Pasión”(10:00 p.m.), which averaged more Adult 18-34 viewers than the first-runepisodes of such English-language programs as:
ABC’s “Dr. Ken,” “Last Man Standing,” “Marvel Agents of S.H.I.E.L.D.,”“Match Game,” “Quantico” and “The Real O’Neals.”
CBS’s “Blue Bloods,” “Code Black,” “Doubt,” “Elementary,” “HawaiiFive-0,” “MacGyver,” “NCIS: Los Angeles,” “NCIS: New Orleans,”“Ransom” and “Training Day.”
NBC’s “Apprentice,” “Blacklist,” “Blacklist: Redemption,” “Blindspot,”“Emerald City,” “Grimm,” “Powerless” and “Timeless.”
FOX’s “Bones,” “My Kitchen Rules,” “Rosewood,” “Sleepy Hollow” and“Son of Zorn.”
CW’s “Arrow,” “Crazy Ex-Girlfriend,” “DC’s Legends of Tomorrow,” “JaneThe Virgin,” “Reign,” “Riverdale,” “Supergirl,” “Supernatural,” “TheHundred” and “Vampire Diaries.”
Additionally, Univision out-delivered one or more of theEnglish-language broadcast networks (ABC, CBS, NBC or FOX) on everysingle night among Adults 18-34 and on three out of every four nightsamong Adults 18-49 during the February 2017 Sweeps period.
Univision’s new primetime talent competition series, “Pequeños GigantesUSA,” airing Monday to Thursday from 8:00 p.m. to 9:00 p.m., hasresulted in strong audience growth to the network’s season-to-date timeperiod performance among Total Viewers 2+ (+16% to 2.0 million), Adults18-49 (+11% to 807,000) and Adults 18-34 (+6% to 380,000).
Airing on Sunday nights, Univision’s bio-series “Su Nombre Era Dolores:La Jenn Que Yo Conocí” has increased the network’s season-to-date 8:00p.m. to 10:00 p.m. time period performance among both Adults 18-49 (+11%to 760,000) and Adults 18-34 (+7% to 337,000) since its debut on January15, 2017.
Most recently, Univision’s latest premiere of “Notanserio Univision,”the one-hour news variety show co-hosted by Arantxa Loizaga and FernandoArau, airing on Sundays drew more Total Viewers 2+ (+8% to 1.5 million),Adults 18-49 (+14% to 553,000) and Adults 18-34 (+5% to 215,000) to thenetwork’s 7:00 p.m. hour.
In the current 2016/2017 season, Univision also ranks as the No. 1Spanish-language network as well as the fifth most-watched broadcastnetwork during primetime among Total Viewers 2+, Adults 18-49 and Adults18-34.
Source: Nielsen, NPM (02/02/2017-03/01/2017) Mon-Sat 8pm-11pm/Sun7pm-11pm, ad-supported networks, Live+SD. 2016/2017 season-to-date basedon Live+7 (09/19/2016-02/12/2017) and Live+SD (02/13/2017-03/01/2017).Weeknight primetime hours based on Mon-Fri 7pm-11pm. “NotanserioUnivision” audience increases based on (02/26/2017) vs. the prior fourairings of “Sal y Pimienta” (01/22/2017-02/12/2017).
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media companyserving Hispanic America. The Company, a leading content creator in theU.S., includes Univision Network, one of the leading networks in theU.S. regardless of language and the most-watched Spanish-languagebroadcast television network in the country available in approximately92% of U.S. Hispanic television households; UniMás, a leadingSpanish-language broadcast television network available in approximately86% of U.S. Hispanic television households; Univision Cable Networks,including Galavisión, the most-watched U.S. Spanish-languageentertainment cable network, as well as UDN (Univision DeportesNetwork), the most-watched U.S. Spanish-language sports cable network,Univision tlnovelas, a 24-hour Spanish-language cable network dedicatedto telenovelas, ForoTV, a 24-hour Spanish-language cable networkdedicated to international news, and an additional suite of cableofferings – De Película, De Película Clásico, Bandamax, Ritmoson andTelehit; Univision Local Media, which owns and/or operates 59 televisionstations and 67 radio stations in major U.S. Hispanic markets and PuertoRico; and Univision Now, a direct-to-consumer, on demand and livestreaming subscription service. The Company also includes Fusion MediaGroup (FMG), a division that serves young, diverse audiences. FMGincludes two cable networks: news and lifestyle English-language networkFUSION TV and UCI’s interest in El Rey Network, a general entertainmentEnglish-language cable network; Univision.com,the most-visited Spanish-language website among U.S. Hispanics; Uforia,a music application featuring multimedia music content; as well as acollection of leading digital brands that span a range of categories:technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle(Lifehacker), modern women’s interests (Jezebel), news and socialjustice (FUSION.net),African American news and culture (The Root), gaming (Kotaku), and carculture (Jalopnik). FMG also includes the Company’s interest in comedyand news satire brands The Onion, Clickhole and The A.V. Club.Headquartered in New York City, UCI has content creation facilities andsales offices in major cities throughout the United States. For moreinformation, please visit corporate.univision.com.